Literature Review Step 3 (Indicies Review)
by Ellen Girod
Objective: Overview of existing methods, identification of prevailing dimensions, pillars & components and a possible correction of the zhaw model.
In order to create the indices of internationalization, the existing measurements methods and approaches are being revised. Firstly the ones recommended by the professor. Learning: lot of them refer to countries instead of entreprises, and might be helpful as for methodology approach. Secondly by desk research of governmental and applied research studies. As for applied research studies the commercial (consulting) publications of Big Four and most known consulting agencies were searched.
As step four scientific approaches will be assessed. The data is to be collected and assessed on single excel sheet.
Next step: Fill out the multicriterial analisys excel sheet.